Why Powerful Branding Starts With Your Business "Why"

By: Kathleen Ries-Jubenville   |    Read time: 3 minutes

I have worked with hundreds of small businesses -  many were in the same industry, but all operated differently; this is because a business is always a reflection of its owner. And yours should be a reflection of you! So, the WHY in your business must come from the heart and it must represent HOW you will be serving your customers.

3 Ways a compelling "WHY" produces a powerful business brand:

1. Your business is more likely to succeed over the long run

when it's intentionally designed to reflect YOU and your "WHY." Your business will be most enjoyable when it provides you with an outlet to serve others in a way that brings you fulfillment and satisfaction. Your "why" will also give you more energy and an eagerness to get started in the morning; you will be more determined to put in long hours of hard work; you will be more willing to take the scary risks; and you will be more resilient and able to persevere as you strive to reach your goals and achieve your dreams!

2. You are developing a strong corporate culture

when you are clear about your "why" and communicate it to your team. Your employee hiring and review process will reflect the priorities your "why" establishes. Your team will know exactly how YOU want them to treat your customers and resolve any problems that arise. Everyone in the company will understand their role has value and serves a higher purpose. Their work will be more fulfilling, which will increase longevity in your business. People will respect your leadership!

3. You are differentiating yourself from your competition

when you share your "why" with the world. You are declaring who you are and what matters to you. You are living an authentic life and managing a business with a vision. You will attract clients who are aligned with your purpose and they will become loyal to your brand. They will give you testimonials and rave about you to their friends. In addition, Your "why" will inform how you show up in meetings, how you make decisions, how you react to challenges, and how you serve your clients. And they will take notice!

There are many ways to develop and communicate your business "why." Just start with a few ideas, phrases, and values to begin this process.

The Mission, Purpose, and Strategy below is the foundation of how we do business at The Fearless Climb. It's an example of how powerful branding starts with your "why."

If you want help taking your "why" and turning it into a mission statement, please click the button below to schedule your no-obligation Discovery Call with me today!

THE FEARLESS CLIMB MISSION

To Boldly Share Our Wisdom

to Inspire, Teach, and Guide Others in Their Fearless Climb

to Become Intentional, Courageous, and Influential Leaders.

OUR PURPOSE

To Help People Love God, Love Themselves,

and Love Each Other by Embracing Hope, Grace,

and the Beauty of Diversity.

OUR STRATEGY

Keep Looking UP at GOD and

OUT at the PEOPLE He has Called Us to Serve